Value Drugs has set as it’s marketing objective capturing a local market share of 5% for gross sales of each of it’s two products within it’s first twelve months, with a long-term goal of 1% of the national market share for these products within it’s first five years.   It will achieve it’s short-term strategy by targeting local chains (supermarkets, drug stores, discount stores, etc.) with an aggressive sales and promotional effort based on it’s themes of product salability:  quality, reliability, effectiveness, affordability.  It will meet it’s long-term objective by gradually relying more on brand identity and name recognition in the local market and shifting it’s advertising focus to other regions of the country.